Yowie is about helping you unlock your full potential in the weightroom.

Our products are here to help you perform – say, by providing the best core support so you can hit those deadlift PRs. And we get it. Great gear alone won’t make anyone stronger. We all have to put the work in. But we need equipment that will help us progress instead of holding us back. We deserve more than the tiny range of poorly made products available in the retail shops around South Africa. So we bring you better online.

We are a small business built by people who lift, for people who lift.