About Us
Yowie is about helping you unlock your full potential in the weightroom.
Our products are here to help you perform – say, by providing the best core support so you can hit those deadlift PRs. And we get it. Great gear alone won’t make anyone stronger. We all have to put the work in. But we need equipment that will help us progress instead of holding us back. We deserve more than the tiny range of poorly made products available in the retail shops around South Africa. So we bring you better online.
We are a small business built by people who lift, for people who lift.
At Yowie, we believe:
- Lifting is a lifestyle
- Strong is for everyone
- Strong is beautiful. Muscles are glorious. Big legs are works of art
- Real and raw is better than fake-perfect
- A stronger body brings a clearer mind
- A great workout gets us into that zen zone. There is just something ritual-like about pushing through those reps
- We all get stronger one lift at a time
- Everyone needs a spot sometimes
- We live for that afterburn
Yowie - Real Strong